4Ps

1. Summarising in your own words what the 4Ps of music marketing are. Use the following categories:
a) What band/artist related products can audiences buy?
You can buy CDs of the band.artists songs, as well as DVDs of them performing. You can also get a lot of merchandise from band websites such as posters
b) Where can audiences buy/listen to music/merchandise/hardware?
Band Websites, concerts and gigs, festivals, tv, radio, myspace or facebook pages, download sites such as iTunes.

c) Give 2 or 3 examples of paid-for/subscription based and free products.
Paid-for/Subscription products: CD's bought in shops, singles, albums or music videos bought online (iTunes), band or artist merchandise from sites or stores and magazines which specialise for music.
Free products: music downloads (limewire), free concert tickets

d) List between 5 and 10 examples of creative music marketing strategies (including at least 3 internet based examples).

The Streets: a crop circle was made of Mike Skinners face to promote the new album. He also gave away free songs to his fans via Twitter.

VV Brown: There is a banner on the internet where is climbs inside a white box and performs in it.

Britney: Had a free give-away of tickets to her Circus Tour, which also helps promote and create a buzz around her album. She did this via her website.

Pink: She turned up to sing in the big Tmobile karaoke in Trafalgar square, which helped create a buzz around her right around the time where she had a enw album coming out.

Lily Allen: She had an internet game called 'Lily Allen in Escape the Fear' to promote her single 'The Fear'

2. Who is frukt uk and what is their mission statement/company ethos<
Frukt UK are amusic marketing agency. They create and develop ideas that use music as a means of marketing.

Mission Statement:
“We’re all about music and are really very fond of it. Music colours people’s everyday lives…We help brands access the passion and the communities, the lifestyle and the artists.”